The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component of ...

Ask most executives what marketing does today, and the answers tend to sound familiar: lead generation, digital campaigns, social media, SEO and performance dashboards. In many organizations, ...

There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’. I believe it’s important to integrate both into a company’s ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Remember the early days of a romantic relationship? It's a time of excitement, spontaneity and surprising a cherished one with gifts, much like the initial stages of a marketing promotion strategy.

Did you know that promotional products can be an important part of your marketing mix? Promotional products are merchandise that you can have your name and logo printed on and then your company can ...